The word “click here” is just a generic term that appears all online – should you choose a Google look for it yields 1.7 billion results (yes billion!), even although you do a defined search it still yields 972 million results. I am certain that you would agree they’re astronomical results and I bet you are now wondering which site ranks number 1 for this term? – if you fail to be bothered to check on then I will let you know today – it’s the adobe acrobat download page – I bet you didn’t genuinely believe that would be the one.

So just why, besides passing interest, would anyone be interested in this fact? The answer to the question is anyone who is thinking about internet search engine optimization (SEO) – if I let you know that the utmost effective ranking page for “click here” does not contain the definition of “click here”, it does not come in the pages meta tags nor do either of what even appear individually on the page then it may alter some of one’s contemplating SEO.

So all things considered that is has been discussing on page optimization (keyword density, utilization of meta tags, utilization of tags to highlight key phrases etc) we locate a clear exemplory case of a high ranking site that has NO on page optimization at all, it completely disregards most of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

So just how has this been achieved ?.The answer is straightforward – backlinks. There are literally hundreds of tens of thousands of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the amount of backlinks is the caliber of the links – many of these backlinks result from authority sites (.edu,.gov etc).

What is specially interesting is this quantity of links has probably been built organically – i.e. by people attempting to link to your website as opposed to been requested or encouraged to accomplish so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is a great anyone to keep in mind when developing your linking strategy – what am I offering that is unique, useful or interesting and that folks will WANT to link to?

This exemplory case of a high ranking site seems to not in favor of all perceived wisdom on site ranking i.e. this indicates to suggest that on page optimization has no impact on ranking what so ever. Whilst this does be seemingly true in this case what we are probably seeing is the sheer scale of top quality links to your website far outweighing any possible on page optimization to the level where it’s irrelevant. However this would probably not hold true for the vast majority of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be studied care of.