Company logo may seem an extremely straight forward profession to the outsiders. They feel that logo designers only make use of a few fonts, colors and form factors. There’s little trouble, right? In the end, they don’t design 10-20 webpages for a single website like the web site designers! Despite popular belief, logo designers face their own share of troubles inside their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here certainly are a few major design issues that can be tough to deal with, in the event that you don’t take proper precaution.
Insufficient software knowledge- A great designer must have enough knowledge to work with different design software. Generally, every designer has his own favorite software which he works regularly and feels most comfortable to use. But the problem arises once the client mentions particular software he wants the designer to use. He might ask the designer to style a logo on Adobe Illustrator and if the designer isn’t comfortable with Illustrator then he will miss the project. cong ty thiet ke logo To fulfill the client’s requirements, you should be experienced in all the popular design software. In the event that you don’t have the data and want to work on some other software, then be sure that your file is suitable for the application that client likes.
Some clients are tough to handle- Some clients have their own idea about how precisely their logo should look. Then don’t just give the designer a basic idea about what he wants, rather he forces the designer to style the logo the way he wishes it to be. You could have no freedom showing your own creativity as a result of strict rules the client will impose on you. To prevent such conditions, tell the client the way you work in a design project and what the client’s responsibility is. Unless you show him the limits, he will keep intruding in your work and disturb the creative process.
Don’t develop a communication gap- Some clients believe that because they have hired a specialist logo designer, he has nothing to contribute in the project. Some designers also believe that initial brief from the client concerning the project is enough. They show the logo to the client once it’s completed. But, that’s not the perfect process of a successful design project. If the client is shy, you must take the responsibility to communicate with him at a regular basis. Ask him for feedback and make any changes he requests. This can make the client happy. He’ll know that his work is progressing steadily. As a custom you will even have a clear idea what the client likes and dislikes. You certainly can do the required changes at the earlier stage to make the logo successful without facing any criticism.
Copyright issues- You’ll want seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some components of a famous logo. Once you create an identical logo, it’s certainly a crime. But when you unknowingly or unintentionally infringe a logo copyright, it’s an honest mistake, not stealing. However, as a result of strict the laws of copyright and huge fines, you must always be careful about the weather you use in your design project. Before you decide on font, color and shape for your design, research on the internet to learn if some other company has copyright to use them or not. If the fonts and shapes are freely available, you can use them in your logo design.